Build a Purpose-Powered Business Before You Quit Your Job
Without Hustling on Social Media, Wasting Time on Discovery Calls with People Who Won't Buy, or Getting Stuck in Another Cookie-Cutter Program
I’m Dr. Cherita Weatherspoon, operations strategist, alignment coach, and founder of The Aligned Biz Co. After spending years in impactful but unfulfilling 9–5 roles, I made the leap into entrepreneurship… and got lost in a maze of advice that didn’t fit me.
Now, I help high-achieving Black women launch expert and service-based businesses rooted in purpose, powered by strategy, and built with simplicity.
I’ve been featured in Forbes, ABC, NBC, CBS, Women of More Magazine, and other platforms committed to impact and legacy. But my real credentials? The clarity, income, and transformation my clients walk away with.
If you're nodding your head to any of these...
you're in the right place:
* You’ve got 3 PDFs on your desktop called “Launch Plan” or "Business Ideas" but no real business to
show for it.
* You’ve Googled “how to price my coaching offer” more than you’ve actually offered it.
* You know you’re called to lead in a new way, but instead, you’re stuck in a job that drains you.
* You’ve downloaded 20 freebies and still don’t know where to start.
* Your business idea lives in your Notes app, not in the world.
* You’ve got brilliance, but no clear way to package, price, or promote it.
* You’re scared to launch something that doesn’t reflect your heart and fill your bank account.
Let me be clear: You are not the problem. Your process is.
I KNOW THIS STRUGGLE
I was good at my job, but I knew I was meant for more.
When I launched, I followed all the popular advice:
Fastest path to cash.
Low-hanging fruit.
Do what you're good at, not what you love.
It worked… on paper.
But inside? I was overworked, underwhelmed, and unfulfilled.
Then I realized:
I wasn’t building a business.
I was building a trap.
So, I did something different. I got clear on my mission, redefined my model, and built systems that aligned with who I am and how I want to serve.
That’s when everything shifted.
Now I teach other women how to do the same… without the burnout, backtracking, or broken promises (to yourself and others).
WHAT YOU THINK IS HOLDING YOU BACK
AND THE REAL TRUTH
Let’s bust some lies right now:
LIE: You have to quit your job to succeed.
TRUTH: You can build a six-figure+ business while keeping your 9–5, IF you have the right roadmap.
LIE: You can’t automate until you’re earning at least $250K.
TRUTH: Automating early actually helps you grow faster, with less stress.
LIE: You need to be online 24/7 to get clients.
TRUTH: Consistent systems > constant hustle.
IMAGINE WHAT'S POSSIBLE
When you stop chasing what’s “supposed to” work and start building what’s right for YOU…
*You launch with clarity, not chaos.
* Your business becomes the platform for your legacy.
* You stop overthinking and start making offers.
* You set your own hours, your own rates, your own rules.
* You create space to thrive instead of just trying to survive.
* You leave your job with receipts, revenue, and results.
INTRODUCING
THE READY TO LAUNCH INCUBATOR
A 6-month guided experience designed for high-achieving Black women ready to build a business that reflects their brilliance, honors their purpose, and makes real money… without quitting their job (until they’re ready) or sacrificing their values.
You’ll walk away with a fully aligned, fully built business model that is ready to launch and ready to grow.
HOW IT WORKS
We walk through the Ready to Launch Framework, one step at a time, releasing a new phase every 30 days for focused implementation:
1. Preparation - Clarify your business vision, goals, values, and CEO mindset; so you can build the business you were meant to lead.
2. Position - Define your niche, ideal client, and market advantage; so you can stand out and get seen by people ready to pay.
3. Package - Craft your irresistible offer pricing, and delivery model in a soul-satisfying way; so you make it easy for clients to say YES and easy for you to show up.
4. Plan - Create your marketing strategy and content; so you can find the people you are called to help and call them in.
5. Promote - Set up your launch system; so you can launch with confidence, not chaos.
Even if…
You currently work a demanding job & you're busy
You're a wife, a mother, or have other family obligations
You have no prior entrepreneurial or business experience
You're afraid & you don't know how to run a business
You've failed (or stalled) before
You don't know how to package what you know into a business
You've tried other programs and courses that didn't deliver
You don't have a huge network
You don't want to run Facebook ads
You don't love social media
You haven't hit $10,000 yet in your existing business
This still works (if you work it), because we don’t give you fluff.
We give you a solid foundation.
WHY WE'RE DIFFERENT
This isn’t another "figure-it-out" course.
The Ready to Launch Incubator is a done-with-you experience
that blends strategy and systems with soul and spirit-aligned goals to help you move
from idea → implementation → income...without the burnout.
WHAT'S INSIDE
2X Monthly Live
Coaching Calls
Get help, support, and encouragement from your coach.
Bite-Sized Video
Curriculum
Short, targeted lessons that are easy to consume.
Templates, Tools, &
Planners
Remove the guesswork and save months of trial & error.
Private Community
Because building a business shouldn’t be lonely.
Optional 1:1 Coaching
Get additional support when you need it... a la carte.
Bonuses
Access to all Academy courses and training.
WHAT YOU'LL WALK AWAY WITH
* A crystal-clear, aligned business model
* An irresistible offer your clients can’t wait to pay
for
* Marketing and automation systems that work
while you rest
* A strategy that fits your life; not one that
overtakes it
* A launch-ready business you can grow to six
figures and beyond
* The confidence to stop playing small and finally
build what’s been in your heart
* Control over your future and more (and better)
options
CLIENT WINS & TESTIMONIALS
“I am in awe of your ability to usher my clarity. Not only did your VIP Ready to Launch process get me to build out my comprehensive anti-racism training program, I already created the virtual version and feel the ease of sharing proposals. Literally, a 5 minute tweak to the template and I hit send. Talk about getting rid of overwhelm. Thank you for being such a blessing.”
Rochelle Peterson-Ansari
Diversity, Equity & Inclusion Trainer
Perceptions Unlimited
“Dr. Cherita’s Ready to Launch program was developed at a perfect time. As an entrepreneur, it was important for me to move my business from an idea to an actually written plan. Her program challenged me to move past my fears, dream big, and define the kind of mark I wanted to make on the world, through my business.
But didn’t stop there - Dr. Cherita provides motivational nuggets of wisdom, with a scriptural base, to help me stay the course. I appreciate her ability to provide clients with well, thought out, pre and post business-launch-resources that will help catapult us towards success."
Dr. Malaika Turner
The SpeakHer
peakHer
"No matter where you are in your entrepreneurial journey, Ready to Launch is the track that will take you to a purposeful profit!"
As an entrepreneur, having energy, drive and dedication are essential, but it is not enough to bring business ideas to lasting fruition. Putting a sustainable construct behind those ideas is the nuance needed to build a business that can both grow and flourish financially without compromising one's character. No matter where you are in your entrepreneurial journey, Ready to Launch is the track that will take you to a purposeful profit!
- Yvonne Guerin
Health & Wellness Concierge
"Ready to Launch is helping me get my business set up correctly so I'm not trying to correct things I didn't know later down the line."
The Ready To Launch program has been extremely helpful and is helping me get my business set up correctly so I'm not trying to correct things I didn't know later down the line because I didn't know.
Dr. Cherita is excellent at what she does and is very willing to give advice and be straightforward with anyone so they get the truth about creating a business. Lastly if she doesn't know she will help you find an answer so you are in the best hands possible
- Diane Smith Wooden
Wellness Coach
"Ready to Launch has been a crucial part of my journey in creating a purpose-filled business."
Dr. Cherita is both your best friend and accountability partner, there to support you through the process.
When you get those doubts in your head, both she and the community are there ti pick you up and boost your confidence to move you to the next step. I highly recommend Ready to launch to any aspiring entrepreneur with a business idea.
-Kalina Gaines
Course Creator
WHO THIS IS NOT FOR
Shortcut seekers and magic button
believers
Folks looking for passive income overnight
Anyone allergic to structure, strategy, or
showing up
Anyone not ready to take action
People who are not coachable
WHO THIS IS FOR
Professional women ready to build something that reflects their purpose
Aspiring coaches, consultants, speakers, trainers, and service providers with a heart to serve
Women who are tired of sitting on the sidelines
Visionaries ready to launch right and grow strong
THE INVESTMENT
$997 Pay-In-Full
or
$197/month for 6 Months
What would it be worth to stop circling the same idea and finally launch the business that’s been living inside you for years?
This is a 6-month experience. You may renew if you need more time.
Frequently Asked Questions
Q. Will this work for my business?
Absolutely. The Ready to Launch Incubator is tailored for expert-based and service-based businesses, including coaches, consultants, speakers, authors, trainers, strategists, and course creators. It’s also a great resource for product-based businesses, although we don’t touch on manufacturing or product sourcing. All of the information we teach is applicable to product -based business as well. Our proven framework can be applied to your unique business model. We are not in the business of creating cookie-cutter businesses. You will use our frameworks to design the business that is right for you.
Q. How long will it take me to launch my business?
Our program is structured to guide you through the entire process in 5 months. By following our proven framework and about 5 hours a week, you can be ready to launch a sustainable and profitable business in 6 months. However, if you need more time, you can renew your membership for extended access.
Q. What's included with the program?
The Ready to Launch Incubator is an online program consisting of access to the online course, community, and virtual group coaching. This program is not offered in person. You also get access to the planners, digital worksheets, and templates. We understand each business is different, and we've worked hard to make sure you have everything you need to plan, design, and launch your business.
Q. What if have a business partner? Do they need to enroll too?
Your membership is for one person. If you have a business partner who also wants access to the curriculum, the community, calls, and bonus trainings, they will need to enroll as well. If you are both comfortable with you going through the program alone (but in consultation with your partner) and communicating with your coach and inside the group without your partner being present, then your partner does not need to join.
Q. Do I need to have an existing business or can I start a new one?
You don't need to have an existence business. In fact, it's ideal if you don't. However, if you do have an existing business but you aren't making money, want to redesign your business, or want to start a new business, Ready to Launch will definitely work for you.
Q. Do I need to quit my job to succeed in this program?
No. In fact, this program is built for high-achieving women who are still working and want to build a business the smart, sustainable way.
Q. What if I don’t know what kind of business to launch?
We help you clarify and align your idea with your skills, values, and income goals.
Q. What if I’ve tried other programs and failed?
That just means you’ve been underserved. This isn’t a generic course; it’s a comprehensive business-building experience with coaching, implementation, and strategy.
Q. What if I’m not good with tech?
We’ve got you. You’ll receive plug-and-play templates and tools that make implementation smooth; even if you’re not techy.
About Your Coach
Dr. Cherita Weatherspoon is the CEO of The Aligned Biz Co, a business building brand dedicated to empowering and supporting Black women entrepreneurs. She is the leading business strategist that provides the plan, the automation and technology support, and the accountability you need to launch your impactful expert business. Unlike other coaches, she helps you move from idea to implementation to income in less time and without the overwhelm and overworking.
Dr. Cherita is an international speaker, a best-selling author, strategist, and publisher. She has been featured on many podcasts, Women of More Magazine, Forbes, Mettle, CMS Wire, and more. Cherita has a Bachelor of Science degree in Business Management and a Master of Arts degree in Student Affairs in Higher Education both from Indiana University of Pennsylvania, a doctorate degree in Educational Leadership from Delaware State University, and an Educational Specialists Certification in the Let Me Learn ® Process from Let Me Learn, Inc., She is also a Certified Job & Career Transition Coach and Certified Professional Coach.
While Cherita finds fulfillment in her work, she finds her peace and joy in her roles as wife and mother of four.